Treating renters with respect, he said, is a much more solid investment than an extra 100 shekels a month in rent because renters are far more inclined to take good care of the apartment for the owner. “We know what it’s like to have landlords who treat you unfairly or who put up the rent every year.” “These are our peers,” Pertman, 29, said. “The gap between investing and gambling is knowledge.” - Matan Perlman One of the things that makes their company stand out is their commitment to fair rent, not just in the asking price but also in the way their renters are treated. Beersheba became a boon for the two, and they now handle more than 200 apartments in the city. Today, seven years later, the company he owns with Ran Harel, R&M Investments, manages more than $140 million worth of assets on behalf of its client investors. He wrote down a goal of five real estate deals in as many years. He asked himself where he saw himself in five years’ time, and jotted down his aspirations on an A4 sheet of paper. Within a matter of months, he had renovated the apartment, rented it out and sold it to an investor. He scraped together his savings from serving as a career soldier in the elite Shayetet navy commando unit, took out a hefty loan and bought in a city he could afford: Beersheba. Pertman bought his first apartment when he was 22, which, by Israeli standards, means he was practically still in diapers. But two years later, he quit his studies to enter the business world full time. The expectations, mostly from his mother, were that he would get himself a useful degree, so he studied electrical engineering at Tel Aviv University. “I was split between what people expected me to do and what I wanted to be,” Pertman said. While vacationing in South America, Pertman met his future wife, his future business partner and invested serious thought into how he wanted his life to look. Most Israelis spend their post-military stint backpacking, partying, traveling, meeting new people and basically living life with hedonistic abandon.
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